Why do brands launch their products in South India despite consumers being least open to experimentation there?

Question

Accepted Answer

Brands launch products in South India despite low experimentation due to large population, diverse market, potential for growth, and competition.

Large population in South India provides a significant market size for brands to tap into.
The diverse market in South India allows brands to cater to different consumer preferences and behaviors.
Despite being less open to experimentation, there is still potential for growth in South India as consumer preferences evolve over time.
Competition among brands in South India drives them to establish a presence in the region to gain market share and increase brand visibility.

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