Which is more important - The product or the person representing the product

Question

Accepted Answer

Both are important, but the person representing the product can make or break its success.

The person representing the product is the face of the company and can influence customer perception.
A great product with a poor representative may not sell well, while a mediocre product with a great representative may sell better.
The representative should have knowledge and passion for the product to effectively communicate its value.
In some cases, the representative may even be more important than the product itself, such as in the case of personal coaching or consulting services.

Accepted Answer

First of all let us know the meaning of the term product marketing which refers to the process of bringing a product to market and overseeing its overall success. The importance of product marketing lays on the role it plays to enhance and improve all the processes related with marketing, sales and product development.There are huge number of reasons that shows the importance of product marketing. Thus, if you want to know these reasons then have a look on them which are mentioned below:

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Which is more important - The product or the person representing the product

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