How will you launch a new product in the market when it is barely different from the major competitor in the market?

Question

Accepted Answer

I would focus on highlighting the unique benefits and features of the product through targeted marketing strategies.

Conduct thorough market research to identify the specific needs and preferences of the target audience.
Emphasize the unique selling points of the product that differentiate it from the competitor.
Create a compelling marketing campaign that showcases the benefits and features of the product in a creative and engaging way.
Offer special promotions or discounts to incentivize customers to try the new product.
Collaborate with influencers or industry experts to generate buzz and credibility around the product launch.

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