How you can plan BTL activities and Brand visibility for Gulf Oil

Question

Accepted Answer

BTL activities can be planned by identifying target audience, selecting appropriate channels, and creating engaging content.

Identify target audience based on demographics, psychographics, and behavior
Select appropriate channels such as events, sponsorships, activations, and promotions
Create engaging content that resonates with the target audience and communicates the brand message
Measure the effectiveness of BTL activities through metrics such as footfall, engagement, and sales
For Gulf Oil, BTL activities can include sponsoring motorsports events, organizing pit stops at gas stations, and conducting mechanic training programs

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