Difference between bidding strategy

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Accepted Answer

Different bidding strategies optimize for different goals, such as maximizing clicks, conversions, or revenue.

Manual bidding allows you to set bids at the keyword level, giving you more control over individual keywords.
Automated bidding strategies like Target CPA or Target ROAS use machine learning to optimize bids based on your specified goal.
Enhanced CPC adjusts your manual bids to increase conversions while still allowing you some control over bid adjustments.
Maximize Clicks bidding strategy automatically sets bids to get the most clicks within your budget.
Target Impression Share bidding strategy automatically sets bids to help you achieve a certain impression share on the search results page.