Glance Content Strategist Interview Questions and Answers

Build an internal platform for SBI?

Q1. Draw the EBITDA of the product you are working.
Ans. 
EBITDA is a financial metric used to evaluate a product's operating performance.
• Calculate EBITDA by taking the product's revenue and subtracting its operating expenses (excluding taxes, interest, depreciation, and amortization)

• EBITDA helps assess a product's profitability and efficiency in generating earnings before accounting for non-operating expenses

• Example: If a product generates $1 million in revenue and has $500,...read more
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Round duration - 60 Minutes
Round difficulty - null
The interviewer asked mostly about product journeys, user growth, user monetization, etc. I was also asked questions related to product design.

Q1. Questions related to the product journeys
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Q2. Questions related to the user growth
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Q3. Questions related to user monetization
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Q4. Product design
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Interview Type: Product problem solving Questions: The interviewer asked me about myself, my work ex. He gave me a case to solve: Drop in the use of WhatsApp's story feature is dropping. Figure out why?
I drew the user journey for updating a story on WhatsApp. I asked him on each step where he thought engagement was dropping. The problem lied with the fact that users didn't have the filters and photo editing features that they usually get on Insta, so they go to the feature but drop off before updating the story

Q1. Design a way to increase engagement with dealers for Droom.
Ans. 
Implement a dealer engagement program to increase interaction and collaboration with Droom.
• Create a loyalty program for dealers with rewards and incentives for achieving sales targets.

• Organize regular training sessions and workshops to educate dealers about new products and features.

• Establish a dedicated dealer support team to address their queries and concerns promptly.

• Develop a user-friendly online portal or mobile a...read more
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Q1. What is product management ?
Ans. 
Product management is the process of developing and overseeing the creation, launch, and improvement of a product.
• Product management involves identifying customer needs and market opportunities.

• It includes defining the product vision, strategy, and roadmap.

• Product managers collaborate with cross-functional teams to develop and launch the product.

• They continuously gather feedback, analyze data, and make improvements.

• Exa...read more
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Q2. Name your favourite app
Ans. 
My favorite app is Spotify.
• Spotify is a music streaming app that allows users to listen to a wide variety of songs and podcasts.

• It has a user-friendly interface and offers personalized recommendations based on user preferences.

• Users can create playlists, follow their favorite artists, and discover new music.

• Spotify also offers a premium subscription with additional features like ad-free listening and offline playback.
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Q1. What will be salary expectation
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Q1. Tell me about yourself
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Q2. One guesstimate about number of smartphones in Hyderabad. Why Droom?
Ans. 
There are approximately 10 million smartphones in Hyderabad. Droom is a leading online marketplace for buying and selling used vehicles.
• Based on the population of Hyderabad and the increasing trend of smartphone usage, it can be estimated that there are around 10 million smartphones in the city.

• Droom is a relevant choice for this role as it is a fast-growing company with a strong focus on innovation and customer satisf...read more
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Tell me about yourself

Conversation about work experience. How will I solve a dispute between various stakeholders?

Q1. Favorite UPI App, and why?
Ans. 
My favorite UPI app is PhonePe because of its user-friendly interface and wide range of services.
• User-friendly interface makes transactions quick and easy

• Wide range of services like bill payments, recharges, and shopping

• Offers cashback and rewards for transactions

• Secure and reliable platform for financial transactions
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Q2. Develop two features to help Paytm cope up with loosing users?
Ans. 
Implement personalized recommendations and loyalty rewards program.
• Implement personalized recommendations based on user behavior and preferences to increase user engagement.

• Introduce a loyalty rewards program to incentivize users to continue using Paytm and earn rewards for their transactions.
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Q3. Estimate the number of UPI transactions per day in Mumbai?
Ans. 
It is difficult to provide an accurate estimate without specific data, but the number of UPI transactions in Mumbai is likely to be high due to the city's large population and high digital adoption rate.
• Mumbai is one of the largest cities in India with a high population density, leading to a high volume of transactions.

• UPI (Unified Payments Interface) has gained significant popularity in India as a convenient and secur...read more
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