What is adstock, decay, Due tos Contributions? How do you evaluate the model? What is seasonality and the formula for seasonality? Do seasonality have any contribution?

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Explanation of adstock, decay, Due tos Contributions, seasonality and its formula.

Adstock is the measure of the lasting impact of advertising on consumer behavior.
Decay refers to the reduction in the effectiveness of advertising over time.
Due tos Contributions is the attribution of sales to different marketing channels.
Seasonality is the pattern of sales or other metrics that repeat over a fixed period of time.
The formula for seasonality is (Value in Period / Average Value of All Periods) * 100.
Seasonality can have a significant contribution to the overall performance of a model.
To evaluate the model, one can use metrics like R-squared, Mean Absolute Error, and Root Mean Squared Error.

What is adstock, decay, Due tos Contributions? How do you evaluate the model? What is seasonality and the formula for seasonality? Do seasonality have any contribution?

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