What is cxnx customer experience

Question

Accepted Answer

Customer experience (CX) is the perception customers have of their interactions with a company throughout the customer journey.

CX is the overall experience a customer has with a company, including interactions before, during, and after a purchase.
It involves every touchpoint a customer has with a company, such as website, social media, customer service, etc.
Good CX leads to customer satisfaction, loyalty, and advocacy, while poor CX can result in lost customers and negative word-of-mouth.
Examples of companies known for excellent CX include Amazon, Apple, and Zappos.