What is NPS and why is it important

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NPS stands for Net Promoter Score. It is a metric used to measure customer loyalty and satisfaction.

NPS is calculated by asking customers how likely they are to recommend a company or product to others on a scale of 0-10.
Customers who give a score of 9 or 10 are considered promoters, while those who give a score of 0-6 are considered detractors.
The NPS score is calculated by subtracting the percentage of detractors from the percentage of promoters.
A high NPS score indicates that a company has a strong base of loyal customers who are likely to recommend the company to others.
NPS is important because it helps companies understand how satisfied their customers are and identify areas for improvement.
For example, if a company has a low NPS score, they may need to improve their customer service or product quality to increase customer satisfaction.

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