“Our client is an SME owning a speciality exotic food restaurant in Mumbai. He wants to open up new restaurants in other metro cities. Suggest if it is a good idea or not. Also, come up with metrics used to arrive at the decision.”

Question

Accepted Answer

Expanding speciality exotic food restaurant chain to other metro cities - good idea or not?

Conduct market research to identify demand for exotic cuisine in other metro cities
Analyze competition and identify unique selling points for the restaurant
Evaluate financial feasibility and availability of resources for expansion
Consider potential challenges such as cultural differences and logistics
Develop a comprehensive business plan with clear goals and strategies

Asked in Essex Lake Group

“Our client is an SME owning a speciality exotic food restaurant in Mumbai. He wants to open up new restaurants in other metro cities. Suggest if it is a good idea or not. Also, come up with metrics used to arrive at the decision.”

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