Echidna Software Digital Marketing Analyst Interview Questions and Answers

SEO is optimizing website to rank higher in search engine results. SMM is using social media for marketing. PPC is paying for ads to drive traffic.

• SEO involves optimizing website content, meta tags, and backlinks to improve search engine rankings.

• SMM involves creating and sharing content on social media platforms to increase brand awareness and drive traffic.

• PPC is a form of online advertising where advertisers pay a f...read more

ROI stands for Return on Investment and KPI stands for Key Performance Indicator.

• ROI is a measure of the profitability of an investment. It is calculated by dividing the net profit by the initial investment and expressing it as a percentage.

• KPIs are specific metrics used to evaluate the success of a particular activity or campaign. They help in measuring the performance and effectiveness of marketing efforts.

• Examples o...read more

A keyword in SEO is a specific word or phrase that describes the content of a web page and helps search engines understand what the page is about.

• Keywords are used to optimize website content for search engines.

• They help improve a website's visibility in search engine results pages.

• Examples of keywords include 'digital marketing analyst' or 'SEO tips'.