Digitas Senior Data Analyst Interview Questions and Answers

Business Analysts use various frameworks to analyze and solve business problems.

• SWOT Analysis

• PESTLE Analysis

• Porter's Five Forces

• Business Model Canvas

• Value Stream Mapping

Experienced business analyst with a background in data analysis and process improvement.

• Over 5 years of experience in analyzing business processes and identifying areas for improvement

• Skilled in data analysis tools such as SQL, Excel, and Tableau

• Strong communication skills with a proven track record of collaborating with cross-functional teams

• Certified in Business Analysis Professional (CBAP)

• Previously led a project to...read more

Various documents are created during the business analysis process.

• Business requirements document (BRD)

• Functional requirements document (FRD)

• Use case document

• Process flow diagrams

• Data flow diagrams

• User stories

• Test plans

• Training materials

• Project charter

• Risk assessment document

A Business Requirements Document (BRD) typically includes project scope, objectives, stakeholders, functional requirements, non-functional requirements, assumptions, constraints, and acceptance criteria.

• Project scope and objectives

• Stakeholders and their roles

• Functional requirements (e.g. system features)

• Non-functional requirements (e.g. performance, security)

• Assumptions and constraints

• Acceptance criteria for project su

FRD (Functional Requirements Document) includes detailed specifications of the functional requirements of a system.

• FRD includes a description of the system's functionality and features.

• It outlines the specific requirements that the system must meet.

• It includes use cases, user stories, and functional specifications.

• FRD may also include non-functional requirements such as performance, security, and usability.

• It serves as...read more

FRD and BRD are both documents used in the software development process, but they serve different purposes.

• FRD stands for Functional Requirements Document and describes the functional requirements of a software system.

• BRD stands for Business Requirements Document and outlines the business needs and objectives that the software system should fulfill.

• FRD focuses on the specific functionalities and features of the softwar...read more

Requirement creep refers to the continuous addition of new requirements during the development process.

• Requirement creep occurs when new features or functionalities are added to a project without proper evaluation or consideration of the impact on the project timeline, budget, and resources.

• It often happens due to poor communication, lack of clear project scope, or changing business needs.

• Requirement creep can lead to ...read more

Different meetings in Agile style development include daily stand-up, sprint planning, sprint review, and retrospective.

• Daily stand-up: A short daily meeting where team members discuss their progress, plans, and any obstacles.

• Sprint planning: A meeting at the beginning of each sprint to determine the work to be done and set priorities.

• Sprint review: A meeting at the end of each sprint to demonstrate completed work to s...read more

The duration of a sprint is typically 2-4 weeks and it is led by the Scrum Master or Agile Coach.

• A sprint is a time-boxed iteration in Agile development.

• The duration of a sprint is determined by the team, but it is usually between 2-4 weeks.

• During a sprint, the team works on a set of prioritized user stories or tasks.

• The Scrum Master or Agile Coach is responsible for leading the sprint and ensuring that the team follow...read more

To accommodate a CR in agile, the business analyst should follow a process that includes evaluating the impact, prioritizing, estimating effort, and incorporating the change into the sprint.

• Evaluate the impact of the change request on the project scope, timeline, and resources.

• Prioritize the change request based on its urgency and importance.

• Estimate the effort required to implement the change and communicate it to the...read more

I use a combination of project management software, spreadsheets, and communication tools to track my projects.

• Project management software: I utilize tools like Jira, Trello, or Asana to create and manage project tasks, assign responsibilities, and track progress.

• Spreadsheets: I use Excel or Google Sheets to create project timelines, track milestones, and monitor project budgets.

• Communication tools: I rely on tools lik...read more

Yes, as a Senior Business Analyst, I create DFDs (Data Flow Diagrams) to visually represent the flow of data within a system.

• DFDs are used to analyze and document the processes, inputs, outputs, and data flows within a system.

• They help in understanding the system's architecture and identifying potential areas for improvement or optimization.

• DFDs can be created using various tools like Microsoft Visio, Lucidchart, or ev...read more

DFD is typically documented in a Data Flow Diagram document.

• DFD is a visual representation of how data flows through a system.

• It shows the inputs, processes, and outputs of a system.

• DFD can be included in a requirements document or a system design document.

• It is important to keep the DFD up-to-date as the system evolves.

• Examples of tools used to create DFDs include Microsoft Visio and Lucidchart.

Stakeholders are individuals or groups who have an interest or influence in a project or organization.

• Stakeholders can include employees, customers, suppliers, shareholders, government agencies, and community members.

• They can be classified into internal stakeholders (e.g., employees, shareholders) and external stakeholders (e.g., customers, suppliers).

• Stakeholders can also be categorized based on their level of influen...read more

Yes, I am curious about the team dynamics and company culture.

• Ask about the team structure and how collaboration is encouraged

• Inquire about any recent team achievements or challenges

• Ask about the company's values and how they are reflected in daily operations

I have worked on various technologies including data analysis tools, project management software, and database management systems.

• Data analysis tools: Excel, Tableau, Power BI

• Project management software: JIRA, Trello

• Database management systems: SQL Server, Oracle

• Programming languages: Python, R

• Business intelligence tools: SAP BusinessObjects, QlikView

AEM is a content management system used for creating and managing digital content.

• AEM stands for Adobe Experience Manager.

• It is a comprehensive content management system that allows users to create, manage, and deliver digital content across multiple channels.

• AEM provides a user-friendly interface for content creation and editing, with features like drag-and-drop functionality and in-context editing.

• It offers robust ca...read more

I have experience with various CMS tools.

• I have used WordPress, Drupal, and Joomla for website content management.

• I have also worked with Adobe Experience Manager (AEM) for enterprise-level CMS.

• I am familiar with HubSpot CMS for inbound marketing purposes.

• I have utilized Contentful and Prismic for headless CMS implementations.

• Additionally, I have experience with Shopify and WooCommerce for e-commerce CMS solutions.

Magento CMS is an e-commerce platform while WordPress is a content management system.

• Magento is specifically designed for e-commerce websites, while WordPress is more versatile and can be used for various types of websites.

• Magento offers advanced features for managing products, inventory, and payments, while WordPress focuses more on content creation and management.

• Magento has a steeper learning curve and requires tech...read more

Sapient is a global consulting company that helps businesses transform digitally.

• Sapient was founded in 1990 and is headquartered in Boston, Massachusetts.

• It offers services in digital transformation, technology consulting, and marketing strategy.

• Sapient has worked with major clients in various industries such as finance, healthcare, and retail.

• The company is known for its expertise in customer experience design and te

In 5 years, I see myself as a seasoned Senior Business Analyst leading strategic initiatives and mentoring junior analysts.

• Continuing to excel in analyzing complex business processes and identifying areas for improvement

• Taking on more leadership responsibilities and managing cross-functional teams

• Mentoring and coaching junior analysts to help them grow in their roles

• Possibly pursuing additional certifications or advanc

Expected CTC and joining date will be discussed during the negotiation phase.

• Expected CTC will depend on the company's budget and the candidate's experience.

• Joining date will be mutually agreed upon based on notice period and project requirements.

• Negotiation on CTC and joining date is a common practice during the offer stage.