How does optimizing website speed impact search engine ranking?

Question

Accepted Answer

Optimizing website speed positively impacts search engine ranking by improving user experience, reducing bounce rates, and increasing crawlability.

Faster loading times lead to better user experience, which can result in lower bounce rates and higher engagement metrics.
Search engines like Google prioritize fast-loading websites in their ranking algorithms.
Improved website speed can also enhance crawlability, allowing search engines to index more pages efficiently.
Examples: Websites with slow loading times often have higher bounce rates and lower search engine rankings compared to faster websites.
Optimizing images, minifying CSS and JavaScript, and leveraging browser caching are common techniques to improve website speed.

Top Digitabytes Senior SEO Executive interview questions & answers