What is Pay Per Click?

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Accepted Answer

Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked.

PPC is a form of digital advertising that allows advertisers to bid for ad placement on search engine results pages (SERPs), websites, or social media platforms.
Advertisers only pay when their ad is clicked, hence the name Pay Per Click.
PPC campaigns can be highly targeted, allowing advertisers to reach specific audiences based on demographics, interests, and search intent.
Popular PPC platforms include Google Ads, Facebook Ads, and Microsoft Advertising.
PPC can be an effective way to drive traffic to a website, increase brand visibility, and generate leads or sales.

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