10+ Essencea Infoserv Interview Questions and Answers

To launch a new product, conduct market research, create a marketing plan, build buzz through social media, and engage with customers.

• Conduct market research to understand target audience and competition

• Create a marketing plan outlining goals, strategies, and tactics

• Build buzz through social media platforms like Instagram, Facebook, and Twitter

• Engage with customers through events, promotions, and feedback channels

ROI of a distributor can be calculated by dividing the net profit generated by the distributor by the total investment made in the distributorship.

• Calculate the net profit generated by the distributor over a specific period of time.

• Determine the total investment made in the distributorship, including initial investment, operating expenses, and any other costs incurred.

• Divide the net profit by the total investment to get the ROI percentage.

• ROI = (Net Profit / Total Investment)...read more

To grow sales in the market, focus on understanding customer needs, building strong relationships, offering competitive pricing, and implementing effective marketing strategies.

• Understand customer needs and preferences to tailor products/services accordingly

• Build strong relationships with customers to increase loyalty and repeat business

• Offer competitive pricing to attract new customers and retain existing ones

• Implement effective marketing strategies such as social media camp...read more

The number of retail coverage depends on the specific sales strategy and target market of the company.

• The number of retail coverage can vary based on the size of the sales team and the geographical area they are responsible for.

• Retail coverage may also be influenced by the type of products or services being sold and the distribution channels used.

• Some companies may have dedicated retail sales representatives for different regions or product lines.

• Retail coverage can be measur...read more

ROI is calculated by dividing the net profit by the total investment and expressing it as a percentage.

• Calculate the net profit by subtracting the total cost from the total revenue

• Divide the net profit by the total investment

• Express the result as a percentage

• ROI = (Net Profit / Total Investment) x 100

• Example: If the net profit is $50,000 and the total investment is $500,000, then ROI = (50,000 / 500,000) x 100 = 10%

Handling a disturber involves remaining calm, setting boundaries, and addressing the issue professionally.

• Stay calm and composed

• Set clear boundaries and expectations

• Address the issue professionally and assertively

• Seek support from a supervisor if necessary

Closing market depth involves analyzing supply and demand to determine optimal pricing and sales strategies.

• Analyze current market trends and competitor pricing

• Identify target customer segments and their buying behavior

• Adjust pricing and promotional strategies to meet market demand

• Utilize market research and customer feedback to refine sales approach

LSPC stands for Lead, Sales, Profit, and Customer. It is a sales strategy that focuses on generating leads, converting them into sales, maximizing profits, and satisfying customers.

• Lead generation is the process of attracting potential customers to your business.

• Sales conversion involves turning leads into paying customers through effective sales techniques.

• Profit maximization focuses on increasing revenue and reducing costs to improve the bottom line.

• Customer satisfaction is...read more

ROI formula calculates the return on investment by dividing the net profit by the cost of the investment.

• ROI = (Net Profit / Cost of Investment) x 100

• Net Profit is the total revenue minus total expenses

• Cost of Investment includes all costs associated with the investment

• ROI is usually expressed as a percentage

A beat plan is a strategic plan created by sales officers to efficiently cover a specific geographical area and meet sales targets.

• Beat plan outlines the schedule and route for sales officers to visit customers and prospects in a designated area.

• It helps in maximizing sales opportunities by ensuring regular and systematic coverage of the market.

• Sales officers use beat plans to prioritize customer visits based on factors like sales potential, customer needs, and competition.

• Be...read more