Design Studio Digital Marketing Executive Interview Questions, Process, and Tips

Digital marketing is the use of online channels to promote products or services, reach target audiences, and drive sales.

• Involves using various online platforms such as social media, search engines, email, and websites

• Utilizes strategies like SEO, SEM, content marketing, social media marketing, email marketing, and influencer marketing

• Allows for targeted advertising, tracking of results, and real-time analytics

• Examples...read more

PPC stands for pay-per-click, a form of online advertising where advertisers pay a fee each time their ad is clicked.

• PPC allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword related to their business.

• It is a way of buying visits to your site rather than attempting to earn those visits organically.

• Google Ads is one of the most popular platforms for PPC advert...read more

Social mediation refers to the process of using social media platforms to facilitate communication and interaction between individuals or groups.

• Social mediation involves creating and sharing content on social media platforms to engage with audiences.

• It helps in building relationships, increasing brand awareness, and driving traffic to websites.

• Examples include posting updates on Facebook, sharing photos on Instagram,

Brand marketing is the promotion of a brand to create awareness and build a positive image among consumers.

• Brand marketing focuses on creating a strong brand identity and communicating it effectively to the target audience.

• It involves strategies such as advertising, sponsorships, events, and social media campaigns.

• The goal of brand marketing is to differentiate the brand from competitors and create a loyal customer bas...read more