Our client is a U.S. and Europe based premium shoelaces manufacturer. They want to know whether they should enter the Indian market. This was the statement that was given to me. Based on this statement, I asked a couple of questions that revealed the main guesstimate question, which was: Estimate the size of the Shoelaces market in India.

Anonymous
1y
I took the top down approach. Start off with population, divide into urban rural, then age groups, then gender, then buying patterns and so on.
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