DeHaat State Business Head Interview Questions, Process, and Tips

Data analytics, reading data and decision making

Problem solving, funnel issues in multiple scenarios

Q1. Goals and expectations discussion
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Easy topic with minimal interference

Q1. Basic about me and what i do
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Q2. Then how would you be a vital part of the company
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Q1. Previous experience
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Hackerearth, 1 hour, logical reasoning

Calls getting increased . TPC getting increased

Q1. Why do you want to join swiggy?
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Q2. Sales pitch taking swiggy product in mind
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Q1. Why choosing food tech?
Ans. 
I chose food tech because of my passion for innovation in the food industry and the opportunity to improve efficiency and sustainability.
• Passion for innovation in the food industry

• Opportunity to improve efficiency and sustainability

• Interest in the intersection of technology and food

• Excited about the potential for growth and impact in the food tech sector
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Q2. Difference between sales and marketing?
Ans. 
Sales focuses on selling products or services directly to customers, while marketing involves creating awareness and interest in those products or services.
• Sales involves direct interaction with customers to make a sale, while marketing involves creating strategies to attract and retain customers.

• Sales is more focused on closing deals and generating revenue, while marketing is focused on building brand awareness and re...read more
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Q3. What are the revenue generation methods used by Swiggy?
Ans. 
Swiggy uses various revenue generation methods including commission fees from restaurants, delivery fees from customers, and advertising partnerships.
• Commission fees from partner restaurants for every order placed through the platform

• Delivery fees charged to customers for each order delivered

• Advertising partnerships with restaurants and brands to promote their products on the platform
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Q1. What type of video test was used for the advertisement?
Ans. 
The advertisement used a split test video format to compare the effectiveness of different video versions.
• A/B testing was conducted with multiple video variations to determine which one performed best

• Each version of the video was shown to different segments of the target audience

• Metrics such as click-through rates, conversion rates, and engagement were analyzed to determine the most effective video
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Q2. What are the theoretical concepts involved in calculating total revenue?
Ans. 
Theoretical concepts involved in calculating total revenue include price elasticity, demand curve analysis, and revenue maximization.
• Price elasticity of demand: Measures how changes in price affect the quantity demanded.

• Demand curve analysis: Examines the relationship between price and quantity demanded to determine optimal pricing strategies.

• Revenue maximization: Focuses on maximizing total revenue by finding the pric...read more
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Q1. Mathematical questions
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Q1. Tell me about your self
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Q2. How do you improve resturant sales
Ans. 
To improve restaurant sales, focus on menu engineering, customer service, marketing, and staff training.
• Analyze sales data to identify popular and profitable menu items, and adjust menu accordingly.

• Train staff to upsell and provide excellent customer service to increase customer satisfaction and loyalty.

• Implement marketing strategies such as social media campaigns, loyalty programs, and special promotions to attract ne...read more
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Q3. How do you increase wallet share
Ans. 
Increasing wallet share involves building stronger relationships with existing customers and offering them additional products or services.
• Identify customers with the potential to increase their spending

• Offer personalized recommendations based on their past purchases

• Provide excellent customer service to build trust and loyalty

• Create incentives for customers to purchase more, such as loyalty programs or discounts

• Continu...read more
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Q4. What are parameters you look in a restaurant
Ans. 
I look for cleanliness, quality of food, service, ambiance, and value for money.
• Cleanliness of the restaurant and kitchen

• Quality of food and presentation

• Service provided by the staff

• Ambiance and atmosphere of the restaurant

• Value for money in terms of pricing and portion size
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Q1. Roles and responsibilities
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