What do you know about lead generation.

Question

Accepted Answer

Lead generation is the process of identifying and attracting potential customers for a product or service.

Lead generation involves finding and nurturing leads through various marketing strategies.
It aims to generate interest and capture contact information of potential customers.
Common lead generation tactics include content marketing, email marketing, social media advertising, and search engine optimization.
The goal is to convert leads into sales or qualified prospects for further engagement.
For example, a lead generation associate may create landing pages, run targeted ads, and analyze data to optimize lead generation campaigns.

Accepted Answer

Lead generation is a process in which we need to call the customer and convince them regarding the product and services.

Popular interview questions of Lead Generation Associate