What are the KPIs on Social media

Question

Accepted Answer

Key Performance Indicators (KPIs) on social media are metrics used to measure the success of social media campaigns and strategies.

Engagement rate - measures the level of interaction on social media posts (likes, comments, shares)
Reach - the number of unique users who see a social media post
Click-through rate (CTR) - the percentage of users who click on a link in a post compared to the total number of users who saw the post
Conversion rate - the percentage of users who take a desired action (such as making a purchase) after seeing a social media post
Follower growth rate - the rate at which a social media account gains new followers
Return on Investment (ROI) - measures the profitability of social media campaigns compared to the cost of running them

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