Consider a scenario where you want to get buy-in from internal stakeholders to build a product, but you don't have any resources to build a prototype. Management wants you to bring in an alpha customer to demonstrate that there is a demand for the product. Information on competitors is limited. How do you build a business case to present to management to convince them to give you resources to build it?

Question

Accepted Answer

To build a business case without resources for a prototype, focus on customer validation, market research, and potential ROI.

Conduct market research to gather data on potential demand, target market, and competitors.
Identify and reach out to potential alpha customers to gauge interest and gather feedback.
Create a detailed business plan outlining the problem, solution, target market, competitive landscape, and potential ROI.
Present the business case to management, highlighting the customer validation, market research findings, and potential ROI to secure resources for building the product.