Difference between advertising and personal selling

Question

Accepted Answer

Advertising is a mass communication tool that reaches a large audience, while personal selling involves direct interaction with individual customers.

Advertising is non-personal, impersonal, and one-way communication.
Personal selling is a face-to-face interaction between the salesperson and the customer.
Advertising is used to create awareness, generate interest, and build brand image.
Personal selling focuses on building relationships, understanding customer needs, and closing sales.
Advertising examples: TV commercials, billboards, online banners.
Personal selling examples: Sales presentations, product demonstrations, cold calling.

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