What is BTL marketing What are the sampling activities u had done

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Accepted Answer

BTL marketing refers to Below The Line marketing activities that are targeted towards specific individuals or groups.

BTL marketing focuses on direct and personalized communication with consumers.
It includes activities such as product sampling, experiential marketing, events, and promotions.
Sampling activities involve offering free samples of a product to consumers to encourage trial and purchase.
Examples of sampling activities include distributing free food samples at a grocery store, giving out trial-sized beauty products at a mall, or offering free drinks at a music festival.

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