Case: Your friend wants to enter into the business of selling yoghurts. What will you recommend to him?

Question

Accepted Answer

I would recommend conducting market research, creating a unique selling proposition, and developing a strong distribution network.

Conduct market research to identify target customers, competitors, and market trends.
Create a unique selling proposition to differentiate from competitors, such as offering organic or locally sourced ingredients.
Develop a strong distribution network by partnering with local grocery stores, cafes, and online platforms.
Invest in branding and packaging to attract customers and build brand recognition.
Offer a variety of flavors and packaging sizes to cater to different customer preferences.
Consider offering additional products or services, such as yogurt-based desserts or catering for events.
Implement effective marketing strategies, including social media campaigns, influencer partnerships, and promotions.
Ensure high-quality ingredients, production processes, and hygiene standards to maintain customer satisfaction and trust.

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