Birla Century Senior Merchandiser Interview Questions and Answers

Q1. What will be your expected salary ?
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In this round, they will Analyse the leadership qualities of you by telling the hard situation to handle with your alloted team

Q1. What is the difference between fasion and trend?
Ans. 
Fashion refers to the prevailing style or custom in clothing, accessories, and behavior, while trend refers to a popular style or preference that is temporary.
• Fashion is a broader term that encompasses various styles and customs.

• Trends are specific styles or preferences that gain popularity for a limited period.

• Fashion is influenced by culture, society, and individual expression.

• Trends can be set by designers, celebrit...read more
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Q2. What is visual merchandising?
Ans. 
Visual merchandising is the art of presenting products in a way that attracts and engages customers, enhancing their shopping experience.
• It involves creating appealing displays and layouts in retail stores.

• Visual merchandising aims to showcase products effectively and communicate the brand's message.

• Techniques include using color, lighting, signage, and props to create a visually pleasing environment.

• For example, arran...read more
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Q3. What are the Fashion Capital cities?
Ans. 
The fashion capital cities are cities that are known for their influence and prominence in the fashion industry.
• Paris, France is considered the fashion capital of the world, known for its haute couture and luxury fashion brands.

• Milan, Italy is renowned for its high-end fashion and is home to many prestigious fashion houses.

• London, United Kingdom is known for its cutting-edge fashion and innovative designers.

• New York Ci...read more
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Q1. Past experience ?
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Q2. Expected ctc and last ctc ?
Ans. 
Expected CTC refers to the salary the candidate is looking for in the new role, while Last CTC is the candidate's previous salary.
• Expected CTC is the salary the candidate hopes to receive in the new role.

• Last CTC is the candidate's previous salary at their last job.

• Candidates may negotiate based on their expected CTC and last CTC.

• It is important to be honest and transparent about expected CTC and last CTC during salary
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Q1. Past experience ?
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Q2. Preferred location?
Ans. 
I prefer a location with high foot traffic and visibility, such as a busy shopping district or a popular mall.
• Prefer locations with high foot traffic

• Look for visibility and exposure to potential customers

• Consider busy shopping districts or popular malls as ideal locations
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Q1. Previous salary
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Q2. Current ongoing fashion trend in the market
Ans. 
The current ongoing fashion trend in the market is oversized clothing and bold prints.
• Oversized clothing: Baggy sweaters, loose-fitting trousers, and oversized blazers are popular choices.

• Bold prints: Animal prints, floral patterns, and geometric designs are trending in clothing and accessories.

• Sustainability: Eco-friendly and sustainable fashion choices are gaining popularity among consumers.

• Athleisure: The fusion of ...read more
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Q3. Why should we hire you
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Q4. Have you ever worked with h&m before
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Q1. Trend and fashion related questions
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Q1. Plan and style the mannequin according to the brief
Ans. 
I would plan and style the mannequin according to the brief by selecting appropriate clothing, accessories, and props to create a visually appealing display.
• Review the brief to understand the desired theme or message

• Select clothing and accessories that fit the theme and showcase the products effectively

• Arrange the mannequin in a dynamic pose to attract attention

• Use props and signage to enhance the overall display

• Ensure...read more
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Q1. Tell me about yourself
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Q2. Technical questions
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Q1. What is the current fashion trends
Ans. 
Current fashion trends include oversized blazers, statement sleeves, and chunky sneakers.
• Oversized blazers are a popular trend for both men and women, adding a chic and sophisticated touch to any outfit.

• Statement sleeves, such as puff sleeves or bishop sleeves, are a fun and playful trend that can elevate a simple top or dress.

• Chunky sneakers, also known as dad sneakers, are a comfortable and stylish footwear option th
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Q2. Do you know KPI
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Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving key business objectives.
• KPIs are specific, measurable, achievable, relevant, and time-bound metrics used to evaluate the success of an organization or individual in reaching their goals.

• Examples of KPIs in sales include sales revenue, customer acquisition cost, conversion rates, and customer lifetime value.

• KP...read more
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