The client is a global pharma company has been present in India for around 10 years. Ithas a history of being an innovative company. The company has developed a drug that cures breast cancer and it is the only available drug for the disease.A bio-similar (competitive product) has been developed by a competitor and our expects it to be launched in 1 year. This product is priced lower and threatens our market position.Requirement:Identify the market size for the product in IndiaWhat competitor response would you suggest to the company?
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