Balaji Enterprises Digital Marketing Executive Interview Questions and Answers

eVars are persistent variables that capture data for a specific visit, while props are used to capture data for a specific page view.

• eVars are used to track visitor behavior across multiple visits and can be used to create segments and reports.

• Props are used to track specific actions on a page, such as clicks or video views.

• eVars can be set to expire after a certain amount of time or after a specific event, while props...read more

There are four types of segments that can be made in Adobe Analytics.

• The four types of segments are: Hit, Visit, Visitor, and Container.

• Hit segments are based on individual interactions with the website.

• Visit segments are based on a series of interactions within a single visit.

• Visitor segments are based on the behavior of a single user across multiple visits.

• Container segments are groups of other segments that can be c...read more

I have 5 years of experience in retail management, overseeing daily operations and leading a team of 15 employees.

• Managed daily operations of a retail store

• Led a team of 15 employees, providing training and guidance

• Implemented strategies to increase sales and improve customer satisfaction

• Handled inventory management and merchandising

• Responsible for scheduling and performance evaluations

I am drawn to the company's commitment to employee development and growth opportunities.

• I appreciate the company's focus on continuous learning and development

• I value the opportunities for advancement within the organization

• I admire the company culture and values that align with my own

• I have had positive experiences with the company's products/services

I managed a project to implement a new customer relationship management system.

• Led a team of 10 employees to successfully implement the CRM system

• Created project timelines and milestones to ensure timely completion

• Collaborated with IT department to customize the system to meet company's needs

My final year project was a research study on the impact of social media on consumer behavior.

• Researched various social media platforms and their influence on consumer decision-making

• Conducted surveys and interviews to gather data on consumer preferences and behaviors

• Analyzed the data using statistical tools and presented findings in a comprehensive report

• Suggested recommendations for businesses to leverage social medi