Apna Writer Marketing Head Interview Questions and Answers

Different platforms used for Digital Marketing include social media, search engines, email, and mobile apps.

• Social media platforms like Facebook, Instagram, Twitter, and LinkedIn

• Search engines like Google, Bing, and Yahoo

• Email marketing platforms like Mailchimp and Constant Contact

• Mobile apps like Snapchat and TikTok

• Other platforms like YouTube, Pinterest, and Reddit

Budget split is based on business goals and priorities, with weightage given to channels that drive maximum ROI.

• Budget allocation is based on the business objectives and priorities.

• Channels that drive maximum ROI are given higher weightage.

• The split may vary based on the target audience, industry, and competition.

• For example, if the goal is to increase brand awareness, more budget may be allocated to social media and d...read more

I will use social listening tools and analytics to identify trends on digital platforms for the service catered.

• Use social listening tools like Hootsuite, Sprout Social, and Brandwatch to monitor conversations and mentions related to the service

• Analyze website and social media analytics to identify popular content and engagement rates

• Track industry news and updates to stay informed on emerging trends

• Conduct surveys and...read more

SEO stands for Search Engine Optimization. DA stands for Domain Authority. PA stands for Page Authority.

• SEO is the process of optimizing a website to rank higher in search engine results pages.

• DA is a metric developed by Moz that predicts how well a website will rank on search engine result pages.

• PA is a metric developed by Moz that predicts how well a specific page will rank on search engine result pages.