Anwaria Educational Trust Interview Questions and Answers

Customer journey map is a visual representation of the steps a customer goes through when engaging with a product or service.

• Customer journey map helps in understanding the customer's interactions, emotions, and pain points throughout their journey.

• It includes touchpoints, channels, and key moments of interaction between the customer and the product/service.

• User persona is a fictional representation of the target user based on research and data.

• It includes demographic informa...read more

Usability testing involves observing users interacting with a product to identify usability issues.

• Recruit participants who represent the target user demographic

• Create tasks for participants to complete while using the product

• Observe and take notes on how participants interact with the product

• Collect feedback from participants through surveys or interviews

• Iterate on the design based on the findings from usability testing

Design process is a systematic approach to solving problems and creating solutions through design.

• Research and gather information

• Define the problem and establish goals

• Generate ideas and concepts

• Create prototypes and test with users

• Iterate and refine based on feedback

• Implement the final design

The 5 Whys is a problem-solving technique used to identify the root cause of an issue by asking 'why' multiple times.

• Start by asking 'why' the problem occurred, then ask 'why' again for each subsequent answer

• Continue asking 'why' until you reach the root cause of the issue

• Helps prevent treating symptoms instead of addressing the underlying problem

Policies are guidelines or rules set by an organization to govern behavior and decision-making.

• Policies help establish boundaries and expectations for employees.

• They ensure consistency and fairness in decision-making.

• Examples include a company's dress code policy or a social media usage policy.

My strength in digital marketing lies in data analysis and research.

• Proficient in using analytics tools such as Google Analytics and Adobe Analytics

• Skilled in interpreting data to make informed marketing decisions

• Experience in conducting A/B testing and optimizing campaigns based on data insights