Define sales promotion. What are the different types of sales promotion?

Question

Accepted Answer

Sales promotion refers to marketing activities that aim to boost sales of a product or service. There are various types of sales promotions.

Types of sales promotion include discounts, coupons, contests, samples, loyalty programs, and point-of-purchase displays.
Discounts offer a reduced price on a product or service, such as buy one get one free.
Coupons provide customers with a discount on a specific product or service.
Contests encourage customers to participate in a competition to win prizes related to the product or service.
Samples offer customers a free trial of a product to encourage future purchases.
Loyalty programs reward customers for repeat purchases, such as earning points for discounts or free products.
Point-of-purchase displays are promotional materials located near the checkout to encourage impulse purchases.

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