Primary and secondary research difference?

Question

Accepted Answer

Primary research involves collecting data directly from the source, while secondary research involves analyzing existing data.

Primary research is conducted by the researcher firsthand, through methods like surveys, interviews, and observations.
Secondary research involves analyzing data that has already been collected by others, such as reports, articles, and studies.
Primary research is more time-consuming and expensive but provides specific and tailored information.
Secondary research is quicker and cheaper but may not be as targeted or up-to-date.
Combining both types of research can provide a comprehensive understanding of the market.

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