What is aution insights?

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Accepted Answer

Auction insights is a tool in Google Ads that provides competitive data on auction performance.

It shows how often your ads rank higher than your competitors' ads
It provides insight into impression share, average position, and overlap rate
It can help identify opportunities for improvement in ad campaigns
Example: If your ad has an impression share of 60%, auction insights can show which competitors are bidding on the same keywords and how often their ads appear
Example: If your ad has a low overlap rate with competitors, it may indicate a need to expand keyword targeting