What do you understand by CTR. How it is calculated.

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Accepted Answer

CTR stands for Click-Through Rate. It is the ratio of clicks to impressions of an online advertisement or email marketing campaign.

CTR is calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions).
CTR is expressed as a percentage.
For example, if an ad is shown 100 times and receives 10 clicks, the CTR would be 10%.
CTR is an important metric in digital marketing as it measures the effectiveness of an ad or campaign in generating clicks and driving traffic to a website.
A high CTR indicates that the ad is relevant and engaging to the target audience, while a low CTR may indicate that the ad needs to be optimized or adjusted.
CTR can vary depending on the platform, ad format, and targeting options used.
For instance, a display ad may have a lower CTR than a search ad, as users are actively searching for information in the latter case.
Similarly, targeting a specific audience may result in a higher CTR than a broad targeting approach.
CTR can also be used to compare the performance of different ads or campaigns and make data-driven decisions.

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