I was asked to choose an industry of my choice. I chose FMCG sector. I was first asked to give the market size of the soap market in the year 2020. The interviewer was not looking at numbers but at multiple approaches. I gave the income segmentation approach, rural-urban divide approach. He suggested the extrapolation of GDP approach. I also made a point that in the urban market soaps are soon being replaced by shower gels etc
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