Case Study on Digital Marketing Strategy for a European Fashion Brand to enter Indian market with only online store - Objective, Targeting, Channel Strategy, Budget Allocation, Campaign Impact Measurement

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Digital marketing strategy for a European fashion brand to enter Indian market with only online store.

Objective: Increase brand awareness and drive online sales.
Targeting: Young, fashion-conscious Indian consumers through social media and influencer marketing.
Channel Strategy: Focus on social media platforms like Instagram and Facebook, as well as fashion blogs and online fashion magazines.
Budget Allocation: Majority of budget allocated towards social media advertising and influencer partnerships.
Campaign Impact Measurement: Track website traffic, engagement on social media, and online sales.

Case Study on Digital Marketing Strategy for a European Fashion Brand to enter Indian market with only online store - Objective, Targeting, Channel Strategy, Budget Allocation, Campaign Impact Measurement

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