Difference between Google Analytics 4 and Universal Google Analytics?

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Accepted Answer

Google Analytics 4 is a new version of Google Analytics that offers more advanced tracking and analysis capabilities compared to Universal Analytics.

Google Analytics 4 uses an event-based data model instead of a session-based model like Universal Analytics.
Google Analytics 4 offers more advanced machine learning capabilities for predictive analytics.
Google Analytics 4 includes cross-device tracking by default, whereas Universal Analytics requires additional configuration.
Google Analytics 4 offers more granular data controls for user privacy.
Google Analytics 4 has a new user interface and reporting system compared to Universal Analytics.

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