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Indian Institute of Management (IIM), Lucknow

Lucknow, Uttar Pradesh

Your seniors at Indian Institute of Management (IIM), Lucknow helped you with their notes. Now they're helping you with their placement interview questions. 🙏

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Indian Institute of Management (IIM), Lucknow Placement Interview Questions

Updated 10 Dec 2024

2 interviews found

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Sales & Marketing Interview Questions

user image Anonymous

posted on 29 Mar 2023

I applied via Campus Placement

3 Interview Rounds

1

Product Management Round (5 Questions)

  • Q1. Describe your work experience, in terms of your role and day to day activities.
    Add Answer
  • Q2. Any plans of continuing in marketing and what type of marketing - digital, brand etc
    View Answers (1)
  • Q3. Favorite Google product & why?
    Add Answer
  • Q4. Any improvements to be made to the product?
    View Answers (1)
  • Q5. Favorite advertisement in 2019 & what you liked about it.
    Add Answer
2

Case Study Round

Tell me something about yourself.

Why marketing?

Favorite Google product

How to improve the product?

Which segment does it target and which one does it leave out?

Should we target the left out segments?

Work experience based questions.

Government has come with a new rule that no payments app is allowed more than 33% market share and Gpay is currently at 40+.

How do you increase the user base (target previously untargeted segments) and at the same time adhere to government norms without compromising on existing customer base?

3

Guesstimates Round (8 Questions)

  • Q1. Tell me something about yourself.
    Add Answer
  • Q2. Questions related to work experience.
    Add Answer
  • Q3. What are the roles of a CEO and if you were the Google CEO what would be keeping you up at night with regards to the current business environment?
    Add Answer
  • Q4. Strengths & weaknesses.
    Add Answer
  • Q5. If your current classmates had to describe you, what characteristic would they most emphasize on?
    Add Answer
  • Q6. What did you like & hate the most about your previous work experience?
    Add Answer
  • Q7. Any questions for us?"
    Add Answer
  • Q8. Guesstimate on market size for YouTube subscription model.
    View Answers (1)

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Interactions with seniors.

2. Mock GDs/PIs.

3. Internet.

4. Read about Google products and related recent developments.

5. Prepare well for Google's products & related
current affairs
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Sales & Marketing Interview Questions

user image Anonymous

posted on 26 Aug 2022

I applied via Campus Placement

2 Interview Rounds

1

Case Study Round

You have a stockbroker, ABC Company that is #2 in India currently and has never done any type of advertising or marketing. Well established company while its closest competitors are spending almost ₹1 Cr/ quarter. How will you convince them to get into digital advertising?

You have a client who is going to advertise for the first time on Digital Advertising and is willing to spend $100K. How will you split this budget up for the client so that they get reasonable returns and will invest more in the future.

The top 5-6 clients (accounting for 20%-30% of your revenue) in your book are shifting budgets to Facebook. How will you prevent this and keep budgets with Google?

2

Case Study Round

How would you, as a Marketeer, identify the value proposition of Taj and Westin's group of Hotels?

Give a tagline for each Hotel to use in an ad campaign.

You have 50 accounts in your book of business & in 2 months you have only achieved 50% of your target. How will you cover the gap in the last month of the quarter?

Suppose you're the CEO of Zomato and tasked to grow the revenue by 10X in 3 years. How will you do it?

Interview Preparation Tips

Interview preparation tips for other job seekers - •Ask for a minute or two for each and every question. Gather your thoughts and
• Present your answer in an ordered and structured manner.
•The interviewers will appreciate the fact that you are thoughtful and careful before answering. Think with google, google employs
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