Indian Institute of Management (IIM), Lucknow

Lucknow, Uttar Pradesh

Your seniors at Indian Institute of Management (IIM), Lucknow helped you with their notes. Now they're helping you with their placement interview questions. 🙏

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Indian Institute of Management (IIM), Lucknow Placement Interview Questions

Updated 10 Jan 2025

3 interviews found

I applied via Campus Placement

3 Interview Rounds

1

Other Round (1 Question)

  • Q1. Company Interactions were only based in the form of PPTs which was an insightful and interactive session.
2

Case Study Round

Group size : Around 10

A one pager case let was given to everyone to be read and understood in 5 minutes.

Case was based on a FMCG company selling toothbrush and toothpaste as their flagship products. Their sales were declining and other competitors were gaining hands. A strategy to improve their sales was to be devised.

Discussion time :10minutes which is less for a case discussion with 10 people in the group.

Panel Size :2

3

Other Round (1 Question)

  • Q1. Panel Size : 2 Duration : 25-35 minute Questions revolved around these topics : • Tell me about yourself • Why Marketing • What do you know about Colgate Palmol...read more

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Interactions with seniors, Mock GDs/PIs, Internet, Practicing cases is the key.

2. Kotler, Cases done with seniors and amongst friends, Reading through current affairs, Ad analysis over the internet.
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I applied via Campus Placement

2 Interview Rounds

1

Group Discussion Round

GD: A company wants to launch a new fabric conditioner in the market.

Design the steps it needs to follow.

Duration: 15 minutes

Gave about 5-6 entries

2

Product Management Round (3 Questions)

  • Q1. 25-30 minutes. Started with the interviewer asking few questions about myself. 1. Tell me about yourself.
  • Q2. What I knew about the company and few marketing questions.
  • Q3. My strengths and how it makes me fit into the Sales role.

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Interactions with seniors, Internet.

2. Kotler TB.

3. Do: Utilize all the resources effectively.

4. Don'ts : Do your best in every company, at the same time, remember there are a lot of companies.
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I applied via Campus Placement

2 Interview Rounds

1

Group Discussion Round

Pro Tip by AmbitionBox:
Don’t treat group discussions as an argument. Group discussion is about reaching a meaningful conclusion.
View all GD tips
2

Case Study Round

Tell me something about yourself.

Share something about your experience of working with Teri.

Guesstimate the number of toothpaste sold in IIM Lucknow.

Develop a strategy to distribute free samples of Ved Sakthi to households consuming Patanjali and Dabur products.

Case – Develop a strategy to distribute free samples of Ved sakthi to households consuming Patanjali and Dabur products.

Interview Preparation Tips

Interview preparation tips for other job seekers - Run through company’s website.
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