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This is a unique bank, first bank to adopt microfinance as core business and sustained successfully. Now it is like any commercial bank with many product and services to offer in a limited area of operation. The culture and organisation is very energetic with most of the young staff driving the business. It is like exploring and implementing innovative banking services for the underserved folks. The tagline of bank is to "Reaching the Unreached" explains what this bank means.
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