Instagram Salaries by 70+ Employees (Updated 2025)

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Marketing & Communication

Designation	Avg Annual Salary	Open Jobs
Content Creator 1 - 4 years exp. (6 salaries)	₹3 L/yr - ₹9 L/yr
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Freelancer 2 - 7 years exp. (5 salaries)	₹3.2 L/yr - ₹8 L/yr
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Social Media Marketing Manager 4 - 7 years exp. (4 salaries)	₹3.2 L/yr - ₹4 L/yr
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Social Media Manager 4 - 6 years exp. (4 salaries)	₹3.5 L/yr - ₹6 L/yr
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Software Engineer 0 - 3 years exp. (3 salaries)	₹7 L/yr - ₹12.8 L/yr
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Video Editor 1 - 18 years exp. (3 salaries)	₹1.1 L/yr - ₹10 L/yr
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Content Specialist 7 - 9 years exp. (AmbitionBox Estimate)	₹15.8 L/yr - ₹20.1 L/yr
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Photographer 1 - 3 years exp. (AmbitionBox Estimate)	₹1.4 L/yr - ₹1.8 L/yr
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Influencer Marketer 0 - 4 years exp. (AmbitionBox Estimate)	₹5.4 L/yr - ₹6.9 L/yr
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Makeup Artist Fresher (AmbitionBox Estimate)	₹0.4 L/yr - ₹0.5 L/yr
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Freelance Photographer 1 year exp. (AmbitionBox Estimate)	₹4.5 L/yr - ₹5.8 L/yr
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Content Strategist 8 years exp. (AmbitionBox Estimate)	₹13.5 L/yr - ₹17.2 L/yr
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Marketing Officer 1 year exp. (AmbitionBox Estimate)	₹0.4 L/yr - ₹0.5 L/yr
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Pharmacy Aide 3 years exp. (AmbitionBox Estimate)	₹24.3 L/yr - ₹31 L/yr
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Digital Marketer Fresher (AmbitionBox Estimate)	₹3.6 L/yr - ₹4.7 L/yr
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Social Media Marketing Executive 4 years exp. (AmbitionBox Estimate)	₹8.1 L/yr - ₹10.4 L/yr
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Marketing Executive Fresher (AmbitionBox Estimate)	₹0.3 L/yr - ₹0.4 L/yr
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Sr. Content Specialist 8 years exp. (AmbitionBox Estimate)	₹20.3 L/yr - ₹25.9 L/yr
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Project Manager 1 year exp. (AmbitionBox Estimate)	₹0.1 L/yr - ₹0.1 L/yr
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Senior Software Engineer 3 years exp. (AmbitionBox Estimate)	₹7.2 L/yr - ₹9.2 L/yr
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Salary Discussions, Hike & Promotions

a system engineer

Just had to share this, I got a 100% hike!

I'm keeping this anonymous because I don’t want to disclose it in real life. After two years without a raise, I successfully negotiated a 100% increase at my current company. I focused on creating significant value and worked in cross-functional teams to learn as much as possible. There were times when I was overworked, but it was all worthwhile. I was confident that it was a mutually beneficial situation. My advice would be to choose your job wisely, create value in the right place, and don't be afraid to negotiate.

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Salary related reviews for Instagram

4.0

Rated by 17 employees for salary & benefits

Freelance Trainer in Jammu

Full Time

Sports, Fitness & Personal Care Department

5.0

• posted on 03 Oct 2024

1.0

for Salary and Benefits

Likes

I can teach student with my video with 0 investment its really great expreince with instagram i can reach pepole easily. Not in India only but In Abroad also.

Skill development - Excellent

+4 more

Dislikes

There is nothing to dislike about working at instagram.

Salary - Bad

+1 more

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Instagram interview questions by designations

Marketing Intern (1)Worker (1)Photographer (1)Office Worker (1)

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Instagram Salary FAQs

How much does Instagram pay to its employees?

The average annual salary at Instagram varies depending on the role, experience, and location. The salary ranges for some popular designations at Instagram, are as follows:

Content Creator	₹3 Lakhs to ₹9 Lakhs per year
Freelancer	₹3.2 Lakhs to ₹8 Lakhs per year
Social Media Marketing Manager	₹3.2 Lakhs to ₹4 Lakhs per year
Social Media Manager	₹3.5 Lakhs to ₹6 Lakhs per year

The highest-paying role, Freelancer, earns between ₹3.2 Lakhs to ₹8 Lakhs per year. The top 10% of employees earn more than ₹15 Lakhs per year, and the top 1% earn over ₹7.5 Lakhs per year. Salaries at Instagram can be higher or lower depending on factors such as the specific team, level of experience, and additional benefits like bonuses and stock options.

These salary estimates are based on data from 76 salaries submitted by Instagram employees. Instagram is rated 4.0 out of 5 stars by its employees on the salary and benefits parameter.

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Instagram Salaries by Location

Average annual salary in Instagram is INR . Salary estimates are based on 76 Instagram latest salaries received from various employees of Instagram.