Marketing and Finance Intern Interview Questions and Answers for Freshers

Portfolio management is the art of selecting and managing a group of investments to meet specific financial goals.

• Portfolio management involves analyzing risk and return of different investments

• It includes diversification to minimize risk and maximize returns

• Regular monitoring and rebalancing of the portfolio is necessary

• Examples include stocks, bonds, mutual funds, and real estate

• The goal is to achieve a balance between risk and return based on the investor's objectives

Marketing is the process of creating awareness and interest in a product or service, while sales is the act of closing a deal.

• Marketing focuses on creating demand for a product or service, while sales focuses on fulfilling that demand.

• Marketing involves research, branding, advertising, and promotion, while sales involves negotiation, persuasion, and closing deals.

• Marketing is a long-term strategy, while sales is a short-term tactic.

• Marketing aims to build relationships with c...read more

Marketing is the process of promoting and selling products or services by understanding customer needs and creating value.

• Identifying target market and customer needs

• Creating and communicating value propositions

• Developing and implementing marketing strategies

• Measuring and analyzing results to optimize performance

Philip Kotler is often referred to as the Father of Marketing.

• Philip Kotler is a renowned marketing author and professor who has made significant contributions to the field of marketing.

• He is known for popularizing the concepts of marketing mix, segmentation, targeting, and positioning.

• Kotler's books like 'Marketing Management' are widely used in marketing education worldwide.