Therefore Consultancy and Services

Businesses and Brands have become pretty complex over the years. While the consumer base has increased significantly, so have the consumer preferences. Media fragmentation and new age media has only added to the woes. Tracking the Rupee spent or efficacy of the message or even the message delivered still remains a mystery though there is no shortage of data available. Right from Brand Tracking, Media Research, Advertising Research, Marketing Science… is all available, but nothing tells you what the Consumers actually wants or interprets the message as. The genesis of Therefore is to fill this need gap and provide the necessary platform for Businesses to take informed decisions, as currently they are straddled with overdose of data or knowledge