Star Squared PR

Star Squared PR is a boutique PR and communications firm that manages award-winning campaigns for brands across industry verticals. Headquartered in Bangalore, India, they are a team of over 20 professionals with extensive experience in the communication industry. Star Squared PR has a growing list of clients to its credit including Indian and multinational leaders in various sectors straddling hospitality, technology, healthcare, BFSI, start-ups and education to name a few. Their 360-degree approach to communication has led them to become one of the fastest-growing communication agencies in India presently. They are supported by a strong affiliate network across metros and tier-2 cities including remote cities of India.

Today, Star Squared PR caters to clients across categories from its office in Bangalore and presence in Delhi and Mumbai. They believe that PR goes far beyond generic publicity and adopt a strategy-driven approach that combines deep industry insights with superlative writing and client collaboration. Their suite of PR offerings includes media relations, internal comms, crisis comms and integrated campaigns supported by strategic counsel across influencer segments. Each of their campaigns bring together the three C’s of media - Content, Contacts and Creativity - and this approach coupled with their professional and result-oriented focus has helped forge long-standing partnerships with their clients.

Star Squared PR has developed an operations model where senior professionals with strong networking and media relations skills form the client servicing team. They are PR professionals with acute knowledge of the media landscape and of the journalist community and as a result, actively engage with them on a daily basis. They are in charge of the strategy and direction for each client and help guide them with the right kind of messaging and approach to help a brand achieve its objectives. They are supported at the backend by an able team of content professionals who are largely ex-journalists and have worked in various capacities in media houses. They help the client servicing team deliver stellar pieces of content that are tailor-made for each media platform and client segment. All activities are overlooked by the CEO of the company who actively participates in strategy and direction for clients regularly.

Measuring the success of a campaign is crucial and Star Squared PR adopts a variety of methods to achieve this including Ad Value Equivalent, Share of Voice, Top of Mind Recall, Messaging Impact, Sentiment Analysis and so on. Weekly catch-ups with the client allow for new ideas or industry trends to be incorporated as needed, while weekly, monthly and quarterly reports help to keep the client updated at all times. Ultimately, their goal is to ensure that the clients see ROI on every campaign by the team.

Star Squared PR is an award-winning team and their campaigns have won recognitions at the Cannes as well as the Big Bang Awards previously.