Snapbizz

In a diverse market like India, where the traditional “kirana” stores make 98% of store coverage and 85% of the business among them, top 5% (4-5 lakh stores) contribute to 30%+ of business. Jo Dikhta Hai Woh Bikta Hai, isn't new to the consumer and retail business domains, it's even more critical with the advent of modern trade and E-commerce. But that is at best 10% of any company's business. The remaining 90% of traditional trade, even in this environment, has zero or minimal last mile connectivity between brands and consumers and retailers. The shelf life of POS material is quite limited, sometimes just one day. Its effectiveness is even more limited by the quality of seller, merchandiser, and relationship with the store owner. Same can be said about a brand’s engagement directly with the retailer. It's extremely limited and in-effective depending on the quality of seller and frequency of visits made. The traditional standalone retailer (at the top of the coverage pyramid), faces severe competition from Modern Trade and also E-commerce is highly aspirational about consumer promotions and significantly better shopper experience.To join all the dots of this fragmented space, SnapBizz has created a disruptive solution to address the business needs of the FMCG ecosystem (brands, retailer, consumer, and distributor) in large/medium “kirana” stores.