RAS Beauty Private Limited

RAS is India’s first farm-to-face natural luxury skincare brand and India’s fastest growing luxury beauty brand. The word ‘ras’ pronounced r-uh-us means ‘essence’ and ‘happiness’, and the brand promises to extract the essence of nature to nurture skin, revealing its healthiest, happiest form. Since our inception in 2017, we have prioritised creating products that harness the power of clean ingredients in effective, yet luxurious formulas. RAS was born out of a need to offer Indian consumers natural products combined with active botanicals that are result driven. Honesty, transparency and responsibility were and continue to remain the brand’s core pillars. Our logo depicts a drop of purity, establishing their commitment to clean and effective formulations. 

Local herbs and botanicals have been used in Indian beauty formulations for centuries now — said ingredients are exported around the globe to this date, and imported back into the country at higher price points in the form of beauty concoctions. RAS aims to bridge that gap with locally produced blends that perform. The brand understands the importance of simplifying beauty routines today by creating products with multiple uses, addressing different concerns and routine steps at one go. This can be seen in their Butter Balm, Ultra Hydrate Gel, Tinted Lip Balms and Gel Serums. RAS was also one of the first few brands in India to enter the face tools category. What started off as a D2C brand retailing face and body oils has grown to a portfolio today with over 140 SKUs, targeting every need and product type across hair, skin and bodycare. Plus, RAS is one of the few Indian brands that supplies to luxury hotel chains in the country like the Trident (Oberoi) group of hotels, Four Seasons, St. Regis and also caters to Vistara’s premium fliers with in-flight beauty kits for their long haul flights. 

A women-led brand, RAS comes with a decades-long history of working with natural ingredients, to harness their complete benefits without using any additives. At RAS, we are experts in extracting botanical oils in their purest form. Our DSIR-approved R&D lab and extraction plant was established in 2000 with almost 20 years of experience in biological and botanical research and development. We bring you the purest, 100% naturally-grown botanicals sourced from our 250-acre family-owned farms and 3000+ local cultivators & farmers across the country. The plant botanicals are grown on our own farms, oils are extracted in our labs, and products are formulated, manufactured and packaged in-house. We have an FDA approved manufacturing facilities which follows the strictest EU standards of manufacturing and ingredient usage. Our expansive farms grow plants like aloe vera, hibiscus, rose, geranium, turmeric, sandalwood and calendula which feature extensively across the entire product line. 

RAS believes in promoting an eco-friendly enterprise, making sure all produce is grown without the use of growth-promoting chemicals. We partner with farmers directly and by eliminating the middle men, give them the opportunity to build a self- sustained lifestyle, earn better income and enhance the quality of their lives. Handcrafted in small batches. Fair trade and ethically sourced from local farmers. 

We recently trademarked the phrase ‘Farm To Face’ and launched Farm Fresh, a new beauty category on their website which houses seasonal, limited edition products created from raw material that is of immense worth but usually goes to waste when treated to create their permanent products. 

Additionally, while RAS started off as a family run business, we have now raised $2 million in external funding from Sixth Sense Ventures in 2022 and $2 million earlier this year from current investors and Green Frontier Capital, a New York-based climate change and sustainability-focused venture capital firm. Moving forward, RAS plans to expand their physical footprint, launching standalone stores with the first one opened in Raipur, our home city, along with setting sights on global expansion, starting with the USA and UAE this year. 

BRAND USP’s 

100% Natural, Pure, Organic, Honest & Effective 
100% Natural Whole Plant Ingredients, sourced from sustainable farms 
Handcrafted in Small Batches 
Vertically Integrated : First “Farm to Face” luxury skincare and wellness venture in 

India. From growing many ingredients on own farms, to carefully extracting the oils and extracts in our DSIR approved labs to the formulation, manufacturing and packaging – everything is done under one roof. 
Sustainable and eco-friendly packaging. 
Fair Trade and Ethically Sourced from Local Farmers 
PETA certified Vegan & Cruelty-Free 
Free of Sulphates, Parabens, Silicones, Phthalates, Fillers, Preservatives, Mineral 

Oil, SLS, Toxic Fragrances, Additives and Alcohol. 
Honestly Made with pure intentions and spiritual chanting. 
Community outreach with Animal welfare & Girl child empowerment NGOs 

B. Management Philosophy 

At RAS, our management philosophy is intricately woven around six robust pillars that steer our journey towards success and innovation – Speed, Customer Obsession, Ownership & Responsibility, Innovation, Excellence, Open Culture & Team Work. These pillars are not merely words, but the ethos that governs our every endeavor, sculpting a dynamic and forward-moving organizational culture. 

At the heart of our philosophy lies a profound belief in the potential of a well-led and empowered workforce, forming the cornerstone of our sustained success. We are steadfast in our commitment to nurturing a culture that is grounded in collaboration and respect, where continuous improvement is not an option but a norm. 

Our open culture, devoid of pretense, ensures transparency and encourages every member to voice their ideas and concerns without hesitation. We emphasize dedication and responsibility, fostering a workspace where each individual willingly undertakes tasks, driving themselves and the company towards greater heights. 

Innovation, a vital cog in our strategy, is welcomed at any scale, encouraging everyone to think outside the box, constantly seeking newer, better, and more efficient solutions. We strive tirelessly to 'Wow Our Customers', aiming to not just meet but exceed their expectations through our exceptional products and services. 

Our strength lies in our unity, as we embody the true essence of teamwork, working hand in hand towards our collective goal, proving that together, we are indeed stronger. 

As we journey forward, we remain resolute in fulfilling our management objectives, acknowledging our responsibilities, and fostering mutual respect in all our interactions, be it with customers or stakeholders while maintaining complete ownership of our work. This steadfast approach enables us to consistently deliver a customer and stakeholder experience that not only meets but surpasses that of our competitors. 

As a testament to their unwavering dedication and contributions, we commit to rewarding our team with well-deserved incentives, benefits, and acknowledgments, further solidifying our stance as a global market leader, where excellence is not pursued, but achieved together.