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Initiative
2.6
based on 10 Reviews
Company Overview
Company Locations
Working at Initiative
Company Summary
Initiative is a global media agency focused on cultural data analysis to foster brand growth and consumer engagement across various sectors.
Overall Rating
2.6/5
based on 10 reviews
32% below
industry average
Critically rated for
Company culture, Work-life balance, Promotions
Work Policy
Strict timing
75% employees reported
Within country
50% employees reported
Day shift
100% employees reported
View detailed work policy
Top Employees Benefits
Job/Soft skill training
2 employees reported
Office cab/shuttle
1 employee reported
Health insurance
1 employee reported
View detailed benefits
About Initiative
Founded in1975 (50 yrs old)
India Employee Count--
Global Employee Count1k-5k
HeadquartersNew York, New York State, United States (USA)
Office Locations
--
Websiteinitiative.com
Primary Industry
Other Industries
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever. For more information, visit www.initiative.com.
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Initiative Ratings
based on 10 reviews
Overall Rating
2.6/5
How AmbitionBox ratings work?
5
3
4
2
3
1
2
0
1
4
Category Ratings
3.1
Salary
2.2
Work satisfaction
2.0
Job security
2.0
Skill development
2.0
Promotions
1.6
Work-life balance
1.5
Company culture
Initiative is rated 2.6 out of 5 stars on AmbitionBox, based on 10 company reviews.This rating reflects a below average employee experience, indicating poor satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Initiative Reviews
Compare Initiative with Similar Companies
Change Company | Change Company | Change Company | ||
|---|---|---|---|---|
Overall Rating | 2.6/5 based on 10 reviews | 3.9/5 based on 1.5k reviews | 4.0/5 based on 679 reviews | 3.6/5 based on 637 reviews |
Highly Rated for | No highly rated category | Job security Company culture | Work-life balance Company culture Job security | No highly rated category |
Critically Rated for | Company culture Work-life balance Skill development | Promotions Salary | Promotions | Promotions Skill development Job security |
Primary Work Policy | - | Work from office 47% employees reported | Hybrid 95% employees reported | Work from office 51% employees reported |
Rating by Women Employees | 4.2 Good rated by 3 women | 4.1 Good rated by 476 women | 4.0 Good rated by 216 women | 3.5 Good rated by 121 women |
Rating by Men Employees | 1.4 Bad rated by 7 men | 3.8 Good rated by 978 men | 3.9 Good rated by 428 men | 3.7 Good rated by 468 men |
Job security | 2.0 Poor | 4.2 Good | 3.8 Good | 3.3 Average |
View more
Initiative Salaries
Initiative salaries have received with an average score of 3.1 out of 5 by 10 employees.
Purchase Manager
(6 salaries)
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₹3.6 L/yr - ₹5.4 L/yr
Production Engineer
(4 salaries)
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₹1.1 L/yr - ₹3.5 L/yr
Production & Quality Engineer
(4 salaries)
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₹1.7 L/yr - ₹4.6 L/yr
Store Manager
(3 salaries)
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₹1.5 L/yr - ₹5 L/yr
Junior Accountant
(3 salaries)
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₹2.1 L/yr - ₹2.8 L/yr
Accountant
(3 salaries)
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₹1.2 L/yr - ₹1.2 L/yr
Senior Accountant
(3 salaries)
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₹3.2 L/yr - ₹4.1 L/yr
Production Manager
(3 salaries)
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₹3.1 L/yr - ₹9 L/yr
Purchase Officer
(3 salaries)
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₹2.1 L/yr - ₹4.2 L/yr
Media Manager
(3 salaries)
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₹6.5 L/yr - ₹8 L/yr
Initiative Offices
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Initiative FAQs
When was Initiative founded?
Initiative was founded in 1975. The company has been operating for 50 years primarily in the Marketing & Advertising sector.
Where is the Initiative headquarters located?
Initiative is headquartered in New York, New York State.
Does Initiative have good work-life balance?
Initiative has a work-life balance rating of 1.6 out of 5 based on 10 employee reviews on AmbitionBox. 50% employees rated Initiative 3 or below for work-life balance. This rating reflects a negative sentiment among employees for work-life balance. We encourage you to read Initiative reviews for more details
Is Initiative good for career growth?
Career growth at Initiative is rated as poor, with a promotions and appraisal rating of 2.0. 50% employees rated Initiative 3 or below on promotions/appraisal. This rating reflects a negative sentiment among employees for career growth. We recommend reading Initiative reviews for more detailed insights.
What are the cons of working in Initiative?
Working at Initiative does have some drawbacks that potential employees should consider. The company is poorly rated for company culture, work life balance and skill development, based on 10 employee reviews on AmbitionBox.
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