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Initiative

2.6
based on 10 Reviews

Working at Initiative

Company Summary

Initiative is a global media agency focused on cultural data analysis to foster brand growth and consumer engagement across various sectors.

Overall Rating

2.6/5
based on 10 reviews
highly rated categories
32% below
industry average
highly rated categories
Critically rated for

Company culture, Work-life balance, Promotions

Work Policy
Strict timing
Strict timing
75% employees reported
Within country
Within country
50% employees reported
Day shift
Day shift
100% employees reported
View detailed work policy
Top Employees Benefits
Job/Soft skill training
Job/Soft skill training
2 employees reported
Office cab/shuttle
Office cab/shuttle
1 employee reported
Health insurance
Health insurance
1 employee reported
View detailed benefits

About Initiative

Founded in1975 (50 yrs old)
India Employee Count--
Global Employee Count1k-5k
HeadquartersNew York, New York State, United States (USA)
Office Locations
--
Websiteinitiative.com
Primary Industry
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever. For more information, visit www.initiative.com.
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Initiative Ratings

based on 10 reviews

Overall Rating

2.6/5
How AmbitionBox ratings work?
5
3
4
2
3
1
2
0
1
4

Category Ratings

3.1

Salary

2.2

Work satisfaction

2.0

Job security

2.0

Skill development

2.0

Promotions

1.6

Work-life balance

1.5

Company culture

Initiative is rated 2.6 out of 5 stars on AmbitionBox, based on 10 company reviews.This rating reflects a below average employee experience, indicating poor satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more

Initiative Reviews

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Initiative
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Overall Rating
2.6/5
based on 10 reviews
3.9/5
based on 1.5k reviews
4.1/5
based on 572 reviews
3.6/5
based on 634 reviews
Highly Rated for
No highly rated category
Job security
Company culture
Work-life balance
Skill development
Job security
No highly rated category
Critically Rated for
Company culture
Work-life balance
Skill development
Promotions
Salary
Promotions
Promotions
Skill development
Job security
Primary Work Policy
-
Work from office
47% employees reported
Work from office
50% employees reported
Work from office
51% employees reported
Rating by Women Employees
4.2
Good
rated by 3 women
4.1
Good
rated by 474 women
4.2
Good
rated by 73 women
3.5
Good
rated by 121 women
Rating by Men Employees
1.4
Bad
rated by 7 men
3.8
Good
rated by 973 men
4.1
Good
rated by 461 men
3.7
Good
rated by 465 men
Job security
2.0
Poor
4.2
Good
3.9
Good
3.3
Average
View more

Initiative Salaries

Initiative salaries have received with an average score of 3.1 out of 5 by 10 employees.

Purchase Manager

(6 salaries)
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₹3.6 L/yr - ₹5.4 L/yr

Production Engineer

(4 salaries)
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₹1.1 L/yr - ₹3.5 L/yr

Production & Quality Engineer

(4 salaries)
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₹1.7 L/yr - ₹4.6 L/yr

Store Manager

(3 salaries)
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₹1.5 L/yr - ₹5 L/yr

Junior Accountant

(3 salaries)
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₹2.1 L/yr - ₹2.8 L/yr

Accountant

(3 salaries)
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₹1.2 L/yr - ₹1.2 L/yr

Senior Accountant

(3 salaries)
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₹3.2 L/yr - ₹4.1 L/yr

Production Manager

(3 salaries)
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₹3.1 L/yr - ₹9 L/yr

Purchase Officer

(3 salaries)
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₹2.1 L/yr - ₹4.2 L/yr

Media Manager

(3 salaries)
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₹6.5 L/yr - ₹8 L/yr

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Initiative FAQs

When was Initiative founded?
Initiative was founded in 1975. The company has been operating for 50 years primarily in the Marketing & Advertising sector.
Where is the Initiative headquarters located?
Initiative is headquartered in New York, New York State.
Does Initiative have good work-life balance?
Initiative has a work-life balance rating of 1.6 out of 5 based on 10 employee reviews on AmbitionBox. 50% employees rated Initiative 3 or below for work-life balance. This rating reflects a negative sentiment among employees for work-life balance. We encourage you to read Initiative reviews for more details
Is Initiative good for career growth?
Career growth at Initiative is rated as poor, with a promotions and appraisal rating of 2.0. 50% employees rated Initiative 3 or below on promotions/appraisal. This rating reflects a negative sentiment among employees for career growth. We recommend reading Initiative reviews for more detailed insights.
What are the cons of working in Initiative?
Working at Initiative does have some drawbacks that potential employees should consider. The company is poorly rated for company culture, work life balance and skill development, based on 10 employee reviews on AmbitionBox.
Initiative Overview
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