Flair Writing Instruments

Over the years, Flair has expanded its business into multiple territories with the efforts of Mr Vimalchand Jugraj Rathod, the Managing Director and Head of Finance who between 2003 and 2005 served a successful tenure as the Chairman of Plastics Export Promotion Council in India. Maintaining Flair's pillar-stones - 'Commitment to Quality & Innovation', today we are exporting to more than 80 countries. Flair also specializes in OEM business, with clientele that includes several major global brands. Flair reaches the customers through our nationwide sales team of over 800 sales and marketing employees, 100 super-stockists, 7,000+ distributors & approximately 250,000 wholesalers and retailers across India helping Flair to achieve a strong Pan-India presence. Besides traditional distribution channels, Flair products are also sold through modern retail outlets such as supermarkets, as well as e-commerce. We also have around 50 international distributors catering to more than 80 countries in the world. Flair believes in giving back to the community that has helped us grow. This approach of mutual growth has led us to contribute to our core value. Flair pursues to be one of the top manufacturers of writing instruments. -Our new plant in Valsad is part operational since July 2018 and partly under construction and was inaugurated by the Hon. Chief Minister of Gujarat. The new Valsad facility, once fully operational will help Flair attain a cumulative capacity across all its manufacturing units to around 2 billion pens annually And this will continue as Flair pursues to bring bold, innovative, and quality writing instruments to every corner of the world.