Fantasy Akhada

Super Six Sports Gaming (SSSG) is a sports tech organisation which focuses on building world class products in the domain of sports on the back of technology, with the single point agenda of driving sports engagement in the country. The company was launched in 2020 and has ever since identified multiple levers of sports engagement and built brands focussing on those levers in their journey of creating a sporting ecosystem in the country. The above mentioned levers, along with the respective SSSG brand in the domain, has been explained in detail below:-

A short brief about the products

Fantasy Sports | Brand Name: Fantasy Akhada - is one of India's Top 5 fantasy sports platforms with Harsha Bhogle as the Brand Ambassador. Keeping customer centricity at the core, the brand has taken rapid strides from being one of the 200 platforms in the country to cementing a position in the Top 3 in 3 years. Over 5 million registered users and an estimated revenue of ~$10mn in 2023 makes the brand a strong force to reckon within the industry with a clear path to profitability.
 
Sports Content | Brand Name: VUSport - On the back of streaming of LIVE matches, sports analytics and generic sports content, the brand VUSport was launched in Jan 2022 with the app launch in Q1 FY 2024. The legendary AB De Villiers is the faces of the brand and the idea is to drive engagement among fans on the back of content and analytics.
 
Quizzing | Brand Name: Ultimate Sports Quiz - Launched in early 2022, the idea of USQ was to leverage Sports Quizzing as a tool to drive people into following sports. This brand focuses only at the school level with a massive TAM of 200+ million students. Season 1 of Ultimate Sports Quiz was broadcast on the Sony Sports Network and MX Player and witnessed a wide read of over 8 million viewers. We witnessed participation from over 25 cities across the length & breadth of the country and the quiz show was hosted by the legendary Harsha Bhogle. In Season 2, we received over 3500 registrations with the test being conducted on our in-house built USQ Test App. It was aired on JioCinema this time.
 
Sports Tourism | Brand Name: VUSportX - Launched in 2023, VUSportX looks to provide sports fans with once-in-a-lifetime experiences across the globe during various sporting events. We cater to individual as well as corporate clients to fulfil their needs as far as sporting events are concerned and provide the highest level of customer service while executing the same. Over the course of this year, we have covered Ashes 2023, Premier League matches in the UK, and World Cup 2023 in India amongst other events. The vision is to work towards becoming India’s biggest Sports Experiences brand in the years to come.