As an SEO Executive, you will play a pivotal role in optimizing our online presence and driving organic traffic to our website. You will be responsible for improving search engine rankings, conducting keyword research, and implementing effective SEO strategies. Your expertise in on-page and off-page optimization techniques will ensure that our website attracts targeted traffic and drives business growth.
Responsibilities:
Keyword Research and Analysis: Conduct comprehensive keyword research to identify relevant and high-performing keywords for our target audience. Analyze search volume, competition, and user intent to optimize our content strategy.
On-Page Optimization: Optimize website content, meta tags, headings, and internal linking structure to enhance search engine visibility. Ensure proper keyword placement, content relevance, and overall website health.
Off-Page Optimization: Develop and execute off-page SEO strategies to build high-quality backlinks, increase domain authority, and improve search engine rankings. Collaborate with content creators and outreach teams to generate valuable external links.
Technical SEO: Conduct website audits to identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed optimization. Implement best practices for website structure, XML sitemaps, and robots.txt.
SEO Reporting and Analysis: Monitor and analyze website performance using SEO tools and analytics platforms. Provide regular reports on key metrics, such as organic traffic, keyword rankings, and conversion rates. Use data-driven insights to optimize SEO strategies and improve results.
Stay Updated on SEO Trends: Keep abreast of industry trends, algorithm updates, and best practices in the SEO field. Continuously expand your knowledge and skills to ensure our SEO strategies remain effective and aligned with the latest developments.
Requirements:
Bachelor s degree in marketing, communications, or a related field (preferred)
Proven experience in implementing successful SEO strategies and improving search engine rankings
In-depth knowledge of keyword research tools, SEO analytics platforms, and industry-standard SEO practices
Familiarity with on-page and off-page optimization techniques, including content optimization, link building, and technical SEO
Proficient in using SEO tools such as Google Analytics, Google Search Console, and SEO auditing software
Strong analytical skills and ability to interpret data to drive insights and actionable recommendations
Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams
Ability to thrive in a fast-paced, dynamic startup environment
Join our team as an SEO Executive and play a pivotal role in optimizing our online presence. Be part of a collaborative and innovative team that values creativity and offers excellent opportunities for professional growth and advancement.