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Audience Syndication Specialist
Zeta Global
posted 4mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
- Document audience components in the audience tracker, including:
- Audience name
- Audience size
- Platform syndication
- Frequency of syndication
- Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
- Syndicate audiences** to digital platforms and ensure they align with campaign strategies.
- Communicate with media team members (programmatic, social, and search) when appropriate, including:
- Audience name
- Date of syndication
- Ensure audience syndication happens as planned, making necessary extensions if required.
- Conclude audience syndication by stopping syndication when it is no longer needed.
- QA and troubleshoot audience errors, addressing issues promptly to minimize disruptions.
- Input and update tickets, including escalations as necessary.
- Collaborate with media leads to address questions and provide clarity on audience syndication.
- Perform manual updates for Bing syndication when contracts include this requirement.
Required Skills & Qualifications:
- Strong project management and communication skills
- Excellent written and verbal communication skills
- Experience in digital marketing with familiarity with programmatic, social, and search platforms.
- Excellent troubleshooting and communication skills.
- Ability to manage multiple tasks in a fast-paced environment.
- Flexible and adaptable to changing circumstances
- Skilled in Microsoft Excel
Employment Type: Full Time, Permanent
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What people at Zeta Global are saying
Specialist salary at Zeta Global
reported by
1
employee
with 6
years exp.
₹5.6
L/yr - ₹7.2
L/yr
37%
less
than the average Specialist Salary in India
View more details
What Zeta Global employees are saying about work life
based on 123 employees
Flexible timing
Monday to Friday
No travel
Night Shift
Zeta Global Benefits
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